MARKETING ASPECTS OF GOODS COMPETITIVE ADVANTAGES FORMATION ON THE MARKET OF UKRAINE

Objective. The objective of the article is to substantiate innovative marketing approach formation competitive advantages goods on market Ukraine, its focus customer needs, improve management through use instruments that will ensure competitiveness Ukraine. Methods. theoretical and methodological basis study set modern economic theory, scientific works domestic foreign scientists in field marketing. following methods are used logical essence - dialectical method knowledge, system-structural analysis, modeling complex systems. Results. In authors consider features market, ability offer sell with acquisition additional services for better service. importance individual sale each consumer based constant contact customers, awareness product justified. example cosmetic products decisions, brand loyalty, creative advertising etc. researched. develop a structural functional model as consumer-oriented marketing, development new types consumers need want get. Innovative promote Ukraine proposed